In the case of bp, as successive attempts to contain the leak failed, the company started to loose the credibility that it had maintained at the start of the crisis errors. Bp failed to make proper contingency plans for an explosion at its deepwater horizon oil well and then misled officials about the amount of oil spilled when the worst happened, a court was told on. The crisis in the gulf keeps getting worse and as senior management at bp struggles to find the solution to the daily discharging of thousands of gallons of oil, it also is struggling to deal.
By the foster marketing pr team not only having a plan but using common sense can ease the negative impact in our agency library we have a sample copy of an eight-year-old crisis communication plan forbritish petroleum (bp. First and foremost, communications, both crisis and otherwise, is a two-way street companies must speak with an audience - not just at it at nji media, we work with our clients in recognizing that social media is a conversation, not a lecture. Until the problem is resolved, bp's communications team will continue to take a beating they did do a good job of completely revamping their website to focus on the spill and have adopted some decent social media strategies. Assessing the crisis situation is, therefore, the first crisis communications step you can't take in advance if you haven't prepared in advance, your reaction will be delayed by the time it takes your in-house staff or quickly hired consultants to run through steps 1 to 7.
Bp and twitter 3 became regular features in the company's 140-character messages bp launched a secondary twitter account april 29, 2010, specifically dedicated to its crisis response in the gulf. 4 abstract this research analyzes the crisis communication messages of the two organizations british petroleum (bp) and tokyo electric power company (tepco. Bp did so many things wrong — both before and after the disaster — that the company provided a gigantic syllabus on learning how to deal with a business crisis the movie covers some of the. Taco bell's social media crisis communications fail june 4, 2013 by melissa agnes 6 comments i have a hard time understanding how large corporations are still failing the basics when it comes to utilizing social within their crisis communications.
To assess bp crisis management of the deepwater horizon disaster referring to the three-phase model, the most widely used model in the crisis management field, the purpose of this paper is to examine how bp managed the deepwater horizon spill. August 12, 2010 august 12, 2010 traci mcmillan 0 comments bp, communications, crisis, disaster, hayward, marketing, media, mistakes, public relations, relief, response, spokesperson, training traci mcmillan/medill critics say they will most likely use bp as an example of what not to do in a crisis situation. Make sure that your crisis communication plan builds in a deep bench of talent who will know their roles and messages if suddenly thrust into the spotlight as important as designating who is the spokesperson, is a well understood policy of who is not to talk to the press for the company. If you fail this crisis communications test, as bp has recently, it usually indicates underlying character problems in your organization it demonstrates that you are out of touch with the momentous shift of social norms towards a more sustainable economic and environmental future.
Bp isn't the first company to handle a crisis via new media when two employees of domino's pizza posted a video that showed one of them sticking food up his nose, the company's president. Classic communications strategy suggests to follow bp's lead and anoint a single spokesperson but these go-to models of crisis control are challenged when hundreds speak for a brand, even if informally. Instead of having a ceo who doesn't master the proper communication arts, a company should choose a professional pr spokesperson to handle a slow-motion and lengthy crisis such as bp's oil spill the golf cost is still struggling to recover from the deepwater horizon spill. If you want to know how to make a bad crisis worse, follow bp's example the gulf of mexico oil spill is huge it would cover an area from birmingham to the north sea to france and to southampton. I have praised bp's communication efforts several times in my crisis communication blog i remain a fan of bp's crisis communications, but with a caveat or two i remain a fan of bp's crisis communications, but with a caveat or two.
The bp oil spill in the gulf of mexico has grabbed the world's attention and in a crisis of this magnitude it is imperative that the company and government officials maintain a high-level of communication with the public. If you fail this crisis communications test, as bp has recently, it usually indicates underlying character problems in your organization the reason bp finds itself in a pr 'crisis' is. A crisis was exactly what british petroleum (referred to as 'bp throughout the paper) went through in 2010 it was particularly important to communicate the right way taking all considerations into account. Bp avoided many of the conspicuous communications failures of the exxon valdez spill by promptly sending senior executives to the scene and providing regular updates on the response.
Toyota's recent failures and poor press is a example of how crisis communication in 2010 must embrace the cultural changes taking place when speaking to clients, the most important thing that i try to explain is that social media and the internet is not about technology - it's not about twitter or facebook or blogging or flickr. After analysing and discussing, this paper concludes that bp's communication during the crisis was very inconsistent and too many inaccurate strategies were used we also conclude that other strategies could beneficially have been used, including showing more concern in reaction to the crisis and generally responding quicker. The case of bp oil spill in 2010 provides an important example for understanding how these principles are valued by public opinion in a crisis situation, and how the communication actions by a corporation in this type of circumstances might have long-term effect on the brand image of the organization. Communication plays a vital role in all the aspects personal life and professional path, therefore ability to communicate effectively can ensure positive working environment, easy interaction with clients and stakeholders, and benefit the overall performance of the company.